Ford Motor Company U.S. Sales Down 2 Percent To 188,654 Units In October 2014: By The Numbers

Ford and Lincoln dealers delivered 188,654 new vehicles in the United States in October 2014, down 2 percent from October 2013. Ford says that the sales decline was expected, and that it can be attributed to the plant changeover for the introduction of the all-new 2015 F-150.

Daily rental sales declined 13 percent in October and 18 percent year-to-date October, with Ford stating that the drop is part of a planned reduction for 2014. Government sales grew 4 percent and commercial sales increased 18 percent.

“Fusion is an outstanding success story with October marking six straight months of record sales,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service. “Fusion is on pace to break the 300,000-vehicle mark this year for the first time ever. Plus, based on the strong sales of the all-new MKC, Lincoln produced its best sales results in October since 2007.”

October sales highlights (vs. October 2013, except as noted):

• Ford brand sales dropped 2.7 percent to 179,771 units
  • Fiesta sales dropped 16.3 percent to 3,629 units
  • Focus sales dropped 9.1 percent to 13,733 units
  • Fusion sales grew 5.1 percent to 22,846 vehicles, representing the car’s best-ever October sales performance
  • Escape sales grew 12 percent to 24,919 vehicles, representing its best-ever October performance
  • Edge sales dropped 16.8 percent to 7,225 units
  • Explorer sales grew 6 percent to 14,455 vehicles sold, making it the model’s best October performance since 2004
  • F-Series sales dropped 0.6 percent to 63,410 units
  • Transit Connect sales gained 28 percent to 4,068 units
  • Transit sales totaled 2,257 units
  • Mustang sales dropped 34 percent to 4,565 units
• Lincoln brand sales grew 25 percent to 8,883 units and marking the brand’s best October results since 2007
  • Only the MKC, MKT, and Navigator posted increases in sales
  • MKC sales totaled 2,197 vehicles for the model’s best sales month yet
  • MKT sales grew 3.4 percent to 338 units
  • Navigator sales grew 38.4 percent to 1,320 units

October 2014 - USA - Ford

MODEL	OCT14/OCT13	OCTOBER 2014	OCTOBER 2013	YTD14/YTD13	YTD 2014	YTD 2013
FORD TOTAL	-2.75	179,771	184,854	-1.08	1,996,600	2,018,428
FIESTA	-16.32	3,629	4,337	-9.56	56,032	61,955
FOCUS	-9.1	13,733	15,108	-6.81	189,889	203,762
C-MAX	-22.45	1,962	2,530	-23.03	23,693	30,784
FUSION	+5.09	22,846	21,740	+6.21	263,431	248,033
TAURUS	-40	3,019	5,032	-22.29	46,601	59,967
POLICE INTERCEPTOR SEDAN	-24.02	756	995	-8.4	8,868	9,681
MUSTANG	-34.01	4,565	6,918	-2.55	64,396	66,083
ESCAPE	+11.98	24,919	22,253	+1.81	255,081	250,543
EDGE	-16.77	7,225	8,681	-13.85	93,276	108,270
FLEX	+4.56	1,697	1,623	-5.67	20,233	21,450
EXPLORER	+6.41	14,455	13,584	+5.57	157,758	149,431
POLICE INTERCEPTOR UTILITY	+19.78	2,041	1,704	+47.49	17,390	11,791
EXPEDITION	+18.06	3,720	3,151	+19.25	36,411	30,533
F-SERIES	-0.62	63,410	63,803	-0.46	620,447	623,309
E-SERIES	-50.44	4,712	9,508	-8.66	93,856	102,751
TRANSIT	*	2,257	0	*	5,567	0
TRANSIT CONNECT	+28.37	4,068	3,169	+7.14	36,012	33,613
HEAVY TRUCKS	+5.43	757	718	+18.34	7,659	6,472

October 2014 - USA - Lincoln

MODEL	OCT14/OCT13	OCTOBER 2014	OCTOBER 2013	YTD14/YTD13	YTD 2014	YTD 2013
LINCOLN TOTAL	+24.57	8,883	7,131	+14.46	76,671	66,983
MKZ	-13.78	2,508	2,909	+9.72	29,277	26,684
MKS	-42.98	524	919	-24.5	6,784	8,985
MKC	*	2,197	0	*	8,615	0
MKX	-1.29	1,996	2,022	+6.71	20,724	19,420
MKT	+3.36	338	327	-18.5	4,063	4,985
NAVIGATOR	+38.36	1,320	954	+4.33	7,208	6,909

October 2014 - USA - FoMoCo

BRAND	OCT14/OCT13	OCTOBER 2014	OCTOBER 2013	YTD14/YTD13	YTD 2014	YTD 2013
FOMOCO TOTAL	-1.74	188,654	191,985	-0.58	2,073,271	2,085,411
FORD	-2.75	179,771	184,854	-1.08	1,996,600	2,018,428
LINCOLN	+24.57	8,883	7,131	+14.46	76,671	66,983