Ford U.S. Marketing, Sales, Service Chief John Felice To Retire

Ford Motor Company has announced that John Felice, the automaker’s vice president of U.S. Marketing, Sales and Service, will retire after 30 years at the automaker. Mark LaNeve, currently chief operating officer at Global Team Ford, the global advertising and marketing agency for Ford Motor Company, will succeed Felice effective February 1, 2015.

John Felice

John Felice

“John has had a long and successful career as a key leader serving us around the world for more than 30 years,” said Ford executive vice president and president of The Americas, Joe Hinrichs. “Among his many contributions, John led the Ford brand revitalization in the U.S., resulting in an unprecedented improvement in customer favorability, and was a strong advocate for our dealers, ensuring their participation in our business planning process and further strengthening our relationship with them. We thank John for his many years of service and wish him all the best going forward.”

Felice joined Ford in April 1984 and has served in several management positions in the Marketing, Sales and Service organization in both the U.S. and Asia Pacific, including serving as president of Ford Thailand.

Mark LaNeve

Mark LaNeve

LaNeve, who has nearly three decades of global sales and marketing experience in the automotive and insurance industries, will be responsible for all of the functions performed by Felice, including marketing, sales, service, as well as dealer relations in the U.S. His responsibility is to grow Ford by building the brand through innovative new digital communications and transforming the retail experience.

“We are excited to have Mark join our team as we introduce even more new products to our customers this year,” said Ford executive vice president for Global Marketing, Sales and Service, Stephen Odell. “With nearly three decades of proven experience to draw upon, Mark brings the right skills to continue building the Ford brand while creating a stronger retail experience for our customers, making it even easier for them to interact with their dealer and with Ford – and helping us profitably grow.”

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