The Porsche brand has seen remarkable sales growth this past year; units shipped totaled 189,849, representative of a 17 percent increase over 2013, according to Reuters.
With that in mind, CEO Matthias Müller announced that he anticipates Porsche sales will surpass the 200,000 annual unit mark three years earlier than planned, by the end of 2015. Aiding this Porsche sales goal is the recent Macan compact SUV (pictured), which has introduced around 34,000 new buyers to the Porsche brand, according to Müller (out of approx. 45,000 total sales).
But it’s not all sunshine and roses; Mr. Müller also reported that Porsche’s operating margin could decline from 17 or 18 percent, to as low as 13 percent, due to development costs relating to increasing fuel efficiency, and improving connectivity. But Müller would prefer to keep that figure at or above 15 percent over a 5-year period, says Reuters.
If Porsche sales can maintain their current rate of growth, increasing 17 percent this year over last, we can expect the carmaker to surpass 220,000 units for 2015, well over-target and ahead of schedule. The brand only needs between 5 and 6 percent growth to exactly meet its 200,000 unit mark.
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