Ford Files ‘King Cobra’ Trademark Application

Ford Motor Company has filed an application to register the term “King Cobra” as a trademark with the United States Patent and Trademark Office (USPTO), Motrolix was first to discover.

The automaker’s March 13th, 2015 application is assigned serial number 86563491 and specifies that the mark will be used for “vehicle parts for passenger automobiles, namely, engine or motor mufflers, exhaust pipes, exhaust headers, air intakes, oil fill caps, coolant fill caps, engine valve covers, ignition coil covers and radiators.”

Ford King Cobra Trademark Application

The Motrolix Take

Ford showed off a King Cobra parts package at the 2014 SEMA show in Las Vegas. Made specifically for the sixth-generation Mustang GT, the King Cobra commemorated the first performance package for the all-new, sixth-gen Mustang from Ford Racing, and this trademark filing is a good indication that Ford has plans to bring the drag racing package to market.

As a reminder, the King Cobra package showed off at SEMA included the Drag Pack, Handling Pack, and Super Pack.

  • The Drag Pack includes heavy-duty half shafts and a rear sub-frame kit with pre-installed high-performance bushings. The latter improves traction under hard acceleration.
  • The Handling Pack lowers the car approximately one inch via front and rear lowering springs, with the front springs on pre-assembled struts. The Handling Pack also includes rear shocks and a stabilizer bar kit.
  • The Super Pack comes with the 2.3L Twin Vortices Series (TVS) supercharger assembly, which was developed in conjunction with ROUSH Performance. Also included is a six-rib belt drive system, intake manifold, electronic throttle body, air inlet system, fuel rail and high-flow fuel injectors, complete air-to-liquid intercooler system, and Ford Racing performance computer calibration.

At the time of its unveiling, Ford Racing director Jamie Allison said that Ford “wanted Mustang enthusiasts to be able to open up the Ford Racing parts catalog and get one of everything and see what they could get. We think the King Cobra package is it. But none of this great work would be possible if Team Mustang had not built the best production Mustang yet.”

At the end of the day, all those modifications spell a 10.97 ET for the quarter mile for Ford Racing when it took a Mustang GT equipped with the King Cobra package to Milan Dragway in Michigan.

Now, how about that optional solid rear axle for those who want to shave some more time off their time at the strip?

News editor focusing on business, financial, and sales coverage who loves anything on wheels, especially if it's fast.

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