Audi has confirmed to Automotive News the super high performance RS 3 will be sold in the United States, but it may only arrive stateside in sedan form. At the same time, the automaker revealed its yet-to-be unveiled Q1 subcompact crossover may not reach American shores, with the automaker saying it may not be a competitive enough product in the region.
Audi of America CEO Scott Keogh said they (Audi USA) “really, really want the RS 3,” and that they are “very confident,” they will see it sold in western markets. Audi envisions the car being sold in sedan form only in the U.S., seeing as hatchbacks are typically a harder sell in North America. It’d be nice if they brought both models over, but as long as it’s packing the same 367 horsepower turbocharged five-cylinder engine, there will likely be very few complaints from interested consumers.
Despite growing demand for small crossovers, Audi doesn’t see their future Q1 crossover being very successful in the United States. Keogh told AN the automaker doesn’t believe the crossover will offer enough value for it to lure in American consumers. This means the smallest Audi crossover the U.S. may ever see will be the Q3, leaving BMW and Mercedes-Benz to compete in the segment with their X1 and GLA models.