Ford Motor Company U.S. Sales Down 3.4 Percent To 235,929 Vehicles In March 2015

U.S. Ford and Lincoln dealers delivered 235,929 new vehicles in March 2015, down 3.4 percent compared to March 2014.

Ford continues to prioritize retail sales to meet strong consumer demand, resulting in lower fleet and overall sales for the month. The results represent the automaker’s best U.S. retail sales in nine years, driven by strong demand for its new products, including F-Series, Mustang and Transit. Ford’s March retail sales were up 1 percent, fleet sales were down 13 percent, and overall sales were 235,929 vehicles, down 3 percent.

“Our retail performance was driven by gains across our utility van and truck lineups with strong consumer acceptance of the all-new F-150.” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “We are especially pleased to post our best retail March sales performance in nine years, despite tight supply across our F-Series lineup.”

March highlights (vs. March 2014, except as noted):

  • Ford brand sales were down 3.4 percent to 227,234 units:
    • Sales of Mustang were up 36.1 percent to 12,663 units, representing the pony car’s best March performance since 2007 and further solidifying it as America’s best-selling sports car since launch of the all-new model last fall
    • Sales of Explorer were up 17 percent to 20,76 units, marking the best March sales results for America’s top-selling midsize SUV since 2005
    • Sales of the Police Interceptor Utility were up 44.9 percent to 2,293 units
    • Sales of the Police Interceptor Sedan were up 6 percent to 940 units
    • Sales of the Expedition were up 3.9 percent to 3,865 units
    • Sales of the Transit Connect were up 59.8 percent to 4,866 units
    • Sales of Heavy Trucks were up 52.4 percent to 1,14s units
    • Transit sales totaled 9,751 units
    • All other Ford vehicles posted decreases in year-over-year sales
    • Retail demand for F-Series was strong, with March retail sales up 10 percent and total F-Series sales totaling 67,706 units – down 4.6 percent. Ford’s Kansas City Assembly plant is back up and building all-new regular cab and extended-box F-150 trucks to fill our upcoming commercial orders and further build on F-150 momentum this year.
    • Transit, along with Transit Connect and E-Series provided a 42 percent increase in total Ford van sales with 20,821 vehicles sold in March. This was Ford’s best March commercial van sales performance since 1994, and its best first-quarter sales performance since 1995.
    • Explorer sales were up 17 percent, with sales of 20,765 vehicles in March
  • Lincoln brand sales were down 3.1 percent to 8,696 units:
    • Sales of the Navigator were up 47.1 percent to 1,097 units
    • MKC sales totaled 2,070 units
    • All other Lincoln vehicles posted decreases in year-over-year sales

Sales Results - Ford - March 2015 - USA

MODELMAR 2015 / MAR 2014MARCH 2015MARCH 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
FORD TOTAL-3.4%227,234235,198+2.1%573,185561,155
POLICE INTERCEPTOR SEDAN+6%940887+2.1%2,3322,285
POLICE INTERCEPTOR UTILITY+44.9%2,2931,583+60%5,9203,700
TRANSIT CONNECT+59.8%4,8663,046+52.7%11,3457,431
HEAVY TRUCKS+52.4%1,143750+10.6%2,7632498

Sales Results - Lincoln - March 2015 - USA

MODELMAR 2015 / MAR 2014MARCH 2015MARCH 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
LINCOLN TOTAL-3.1%8,6958,969-0.6%21,47821,603

Sales Results - FoMoCo - March 2015 - USA

MODELMAR 2015 / MAR 2014MARCH 2015MARCH 2014YTD 2015 / YTD 2014YTD 2015YTD 2014
FOMOCO TOTAL-3.4%235,929244,167+2%594,663582,758

News editor focusing on business, financial, and sales coverage who loves anything on wheels, especially if it's fast.

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