U.S. Ford and Lincoln dealers delivered 222,498 new vehicles in April 2015, a 5 percent increase compared to April 2014.
“Customer demand for our new vehicles continues to be strong, with the F-Series, Mustang, Transit van lineup and Edge driving retail gains in April,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “Our SUVs are in particularly high demand, and the new F-150 is off to an outstanding start.”
April highlights (vs. April 2014, except as noted):
- Ford Motor Company:
- Retail sales grew 7 percent, marking the company’s best April retail sales in nine years
- Fleet sales were up 1 percent
- Best April sales performance since April 2006
- Ford brand sales were up 4.9 percent to 214,364 units:
- Fiesta was up 2.7 percent to 5,982 units
- Mustang was up 81 percent to 13,144 units, its best April performance since 2006
- Ford brand SUVs deliver all-time April sales record, representing the company’s best April ever, with sales of 62,730 vehicles:
- Escape was up 4.8 percent to 25,770 units
- Edge was up 77.6 percent to 13,097 units, its best-ever April sales; Edge is now turning on dealer lots in just 10 days.
- Flex was up 17.5 percent to 1,937 units
- Police Interceptor Utility was up 22.1 percent to 2,259 units
- F-Series was down 0.9 percent to 62,827 units
- F-Series, America’s best-selling truck, posted an April retail sales gain of 8 percent – with the continued plant changeover to the new F-150 and limited supply.
- Kansas City Assembly, the second assembly plant building the popular new F-150, continues to ramp up production through the second quarter. Once the plant is fully online, Ford will be able to fill many fleet orders – especially the regular cab and long cargo box configurations popular with these customers.
- F-Series retail sales were up 8 percent; EcoBoost V6 engines represent record 63 percent of 2015 F-150 retail sales, while premium Lariat, King Ranch and Platinum models represent 60 percent of retail sales
- Van sales of 19,575 vehicles represent a 16 percent increase versus last year, for the best April sales performance since 1987. Sales are being driven by the best performance for Transit since the vehicle’s launch last year, as well as record April sales of Transit Connect:
- Transit was responsible for 10,913 sales
- Transit Connect was up 8 percent to 3,860 units
- Heavy Trucks were up 9.7 percent to 846 units
- Commercial vans post best April sales since 1987
- All other Ford brand models posted year-over-year sales drops
- Lincoln brand sales were up 19.6 percent to 8,134 units for its best retail April sales results in seven years:
- Lincoln retail sales increased 25 percent, providing the brand with its best April retail results since 2008
- MKC was responsible for 1,866 sales
- Navigator was up 36.4 percent to 919 units
- All other Lincoln brand models posted year-over-year sales drops
Sales Results - April 2015 - USA - Ford
| MODEL | APR 2015 / APR 2014 | APRIL 2015 | APRIL 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| C-MAX | -15.21% | 1,790 | 2,111 | -20.61% | 6,095 | 7,677 |
| E-SERIES | -63.73% | 4,802 | 13,239 | -54.19% | 18,710 | 40,846 |
| EDGE | +77.61% | 13,097 | 7,374 | -9.86% | 36,609 | 40,612 |
| ESCAPE | +4.85% | 25,770 | 24,579 | -2.96% | 93,042 | 95,884 |
| EXPEDITION | -18.12% | 3,082 | 3,764 | +1.85% | 12,684 | 12,453 |
| EXPLORER | -0.26% | 16,585 | 16,629 | +17.59% | 69,372 | 58,997 |
| F-SERIES | -0.88% | 62,827 | 63,387 | +1.43% | 240,139 | 236,745 |
| FIESTA | +2.71% | 5,982 | 5,824 | -15.54% | 18,092 | 21,422 |
| FLEX | +17.47% | 1,937 | 1,649 | -15.61% | 6,561 | 7,775 |
| FOCUS | -5.26% | 18,100 | 19,104 | +0.12% | 71,094 | 71,007 |
| FUSION | -5.60% | 24,954 | 26,435 | -7.30% | 96,424 | 104,013 |
| HEAVY TRUCKS | +9.73% | 846 | 771 | +10.40% | 3,609 | 3,269 |
| MUSTANG | +81.47% | 13,144 | 7,243 | +60.05% | 42,955 | 26,839 |
| POLICE INTERCEPTOR SEDAN | -2.35% | 1,041 | 1,066 | +0.66% | 3,373 | 3,351 |
| POLICE INTERCEPTOR UTILITY | +22.11% | 2,259 | 1,850 | +47.37% | 8,179 | 5,550 |
| TAURUS | -41.05% | 3,375 | 5,725 | -35.61% | 11,612 | 18,034 |
| TRANSIT | * | 10,913 | * | * | 33,794 | * |
| TRANSIT CONNECT | +8.03% | 3,860 | 3,573 | +38.18% | 15,205 | 11,004 |
| FORD TOTAL | +4.91% | 214,364 | 204,323 | +2.88% | 787,549 | 765,478 |
Sales Results - April 2015 - USA - Lincoln
| MODEL | APR 2015 / APR 2014 | APRIL 2015 | APRIL 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| MKC | * | 1,866 | * | * | 7,096 | * |
| MKS | -18.36% | 649 | 795 | -16.82% | 2,691 | 3,235 |
| MKT | -5.31% | 428 | 452 | -25.94% | 1,285 | 1,735 |
| MKX | -25.77% | 1,357 | 1,828 | -40.36% | 5,325 | 8,929 |
| MKZ | -4.55% | 2,915 | 3,054 | -23.23% | 9,421 | 12,272 |
| NAVIGATOR | +36.35% | 919 | 674 | +69.75% | 3,794 | 2,235 |
| LINCOLN TOTAL | +19.56% | 8,134 | 6,803 | +4.25% | 29,612 | 28,406 |
Sales Results - April 2015 - USA - FMC Totals
| BRAND | APR 2015 / APR 2014 | APRIL 2015 | APRIL 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +4.91% | 214,364 | 204,323 | +2.88% | 787,549 | 765,478 |
| LINCOLN TOTAL | +19.56% | 8,134 | 6,803 | +4.25% | 29,612 | 28,406 |
| FMC USA TOTAL | +5.39% | 222,498 | 211,126 | +2.93% | 817,161 | 793,884 |
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