Fiat Chrysler Files Trademark Application For ‘Gravity Control’

Fiat Chrysler Automotive has filed an application to register “Gravity Control” as a trademark with the United States Patent and Trademark Office.

The automaker’s June 8^th, 2015 application is assigned serial number 86654582 and specifies that the mark will be used for electronic brake controllers for automotive vehicles.

The Motrolix Take

Though far from confirmation, it looks to us as if Fiat Chrysler is looking to brand its electronic brake control feature as Gravity Control. What do you think of the name? Talk to us in the comments.