New Lincoln Aviator Could Beat Continental To Reintroduce Conventional Names

It’s the dawn of a new era, when Lincoln Motor Company is poised to break with its “MK-” tradition by unleashing a new Continental upon the world.

Of course, by “dawn of a new era,” we more precisely mean “return to an older era,” as the vast majority of American automakers offered cars exclusively with more traditional names until some years ago, with few exceptions. We’re looking at you, DeLorean DMC-12.

But will it in fact be the Continental to restart the Ford luxury division’s return to conventional names, or will a new Lincoln Aviator steal the honors? That’s the question posed recently by The Truth About Cars, which reports that a new project known (at least internally) as the “Lincoln Aviator” is in development.

The vehicle would be based on the next-gen Ford Explorer’s CD4 chassis. Of course, the Lincoln Aviator was already a nameplate used by Lincoln to name its version of the last-generation Explorer from 2003 through 2005.

Supporting speculation of an upcoming AV8R is a recent trademark filing, though a spokesperson from Lincoln Motor Company refused to confirm or deny the speculation. Even so, it seems very likely that a new 2016 Lincoln Aviator will indeed get the ball rolling toward a reversal of the luxury brand’s “MK-” nomenclature.

Aaron Birch is an automotive enthusiast and writer/filmmaker from Detroit, MI. As a rule, he only buys cars older than himself.

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