Toyota Files Trademark Application For ‘Toyota S-FR’

Toyota Motor Company has filed an application to register “Toyota S-FR″ as a trademark with the United States Patent and Trademark Office.

The automaker’s May 28th, 2015 application is assigned serial number 86643734 and specifies that the mark will be used for “automobiles and structural parts thereof.”

Toyota S-FR Trademark Application USPTO

The Motrolix Take

Besides being extremely close to the FR-S nameplate assigned to the Scion variant of the Toyota GT86, something tells us that Toyota plans to use this name for an upcoming sports car. Could it be for the modern-day iteration of the Supra? We certainly hope so.

News editor focusing on business, financial, and sales coverage who loves anything on wheels, especially if it's fast.

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