Lamborghini Urus May Get The ‘SV’ Treatment, Asterion May Get The Axe

The Lamborghini Urus SUV – representing the Italian marque’s first departure from ultra high-performance sportscars – has been green lit, with sales not expected to start before the long distant year of 2018.

But the super-ute’s unbearable distance from production and consumption hasn’t prevented some automotive publications from speculating on what might be next for the future Lamborghini Urus. In fact, Autoblog is already reporting on the possibility of a future Lamborghini Urus SV at one end of the spectrum, opposite a well-appointed, ultra-luxury variant at the other.

Citing an interview between the UK’s Autocar and Lamborghini CEO Stephan Winkelmann, Autoblog also hints at plenty of other conceivable, optional powertrain configurations, including a Lamborghini Urus hybrid. “We have more than enough ideas, but it is too early to confirm anything,” Winkelmann told Autocar. “All options are possible, and we will work on evaluating them in the run-up to launch. If our customers want to see something, we’ll do our best to meet their needs.”

Of course, production of the Lamborghini Urus is set to tie-up plenty of the Italian marque’s funds, with the expense of hundreds of millions of dollars anticipated. What’s more, the addition of Lamborghini Urus models beyond the base SUV will likely occupy most of the automaker’s available man hours. All of this together means that while it hasn’t officially been ruled out, the Asterion hybrid concept coupe has been definitively placed on the back burner for the time being.

That’s too bad, because we’d much rather see a Lamborghini hybrid supercar than a wealth of slightly differentiated Lambo soccer-mom-mobiles.

Aaron Birch is an automotive enthusiast and writer/filmmaker from Detroit, MI. As a rule, he only buys cars older than himself.

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