Porsche Is The Most Popular Vehicle Brand In The US, Says J.D. Power

Don’t be thrown by the language used in this article’s heading; needless to say, Porsche is not the most popular vehicle brand in the United States in terms of sales. For one thing, the premium German marque produces far too few units per year to earn that distinction.

But a recent APEAL (Automotive Performance, Execution And Layout) Study conducted by global market research firm J.D. Power, three offerings from Porsche AG topped the rankings in three different vehicle segments.

More precisely, the Porsche Macan compact crossover was ranked the best overall “Compact Premium SUV,” while the Porsche Cayenne took first in the category of “Midsize Premium SUVs” for the fifth straight year. Finally, the mid-engined Porsche Cayman sports coupe earned the “Highest Ranked APEAL” award among “Compact Premium Sporty Cars.”

J.D. Power’s APEAL study gauges the overall appeal of cars, trucks, SUVs, and MPVs on the market, using data generated by surveying new owners, and reviewing ten categories of features. Everything from comfort and everyday usability, to performance and design, are assessed in the study.

Porsche also boasts that just a month ago, the marque was voted first in the J.D. Power “Initial Quality Study” in the United States. US sales of Porsche vehicles are up 13 percent from January through June of this year, compared to the same period last year. Considering the obvious love garnered from American customers, it’s not hard to imagine why.

Aaron Birch is an automotive enthusiast and writer/filmmaker from Detroit, MI. As a rule, he only buys cars older than himself.

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