Ford Bronco Might Return From The Grave

Just earlier today, we reported on the possibility that the Ford Ranger midsize pickup truck could return to the United States, likely to be produced at the Michigan Assembly Plant after the facility loses the Focus and C-MAX compact cars in 2018.

But should the Ranger midsize truck occupy Ford’s Michigan Assembly Plant in Wayne, Michigan, it likely wouldn’t come alone, with Bloomberg reporting that the automaker’s UAW talks also may include a revival of the Ford Bronco.

The Ford Bronco was an SUV launched in the mid 1960s, and discontinued in 1996. Chances are that should the Ford Bronco return, it will do so as a more rugged, outdoorsy alternative to another midsize Ford ute: the Explorer. It would almost certainly be built upon the Ranger’s frame.

While it may seem hard to fathom that the Ford Bronco could be so close to a revival after roughly 2 decades of absence, bringing back the rugged offroader would make sense. For one thing, the Ford Bronco would give the automaker a close competitor to the popular Jeep Wrangler, and the ute’s name is far from unknown to current motoring generations.

Moreover, Ford Motor Company will of course need something apart from the Ford Ranger to occupy the Michigan Assembly Plant’s full production capacity, and to keep the United Auto Workers union appeased during their ongoing contract negotiations.

Aaron Birch is an automotive enthusiast and writer/filmmaker from Detroit, MI. As a rule, he only buys cars older than himself.

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