Yesterday at the Los Angeles County Museum of Art, Korean automaker Hyundai held a very special event to unveil a new Hyundai Vision G concept coupe, meant to showcase the future of the brand’s “responsible and respectful” luxury car philosophy.

To flesh that out a bit more, the priciples of “responsibility and respectfulness” are perhaps best exhibited here on this Hyundai Vision G concept by its understated simplicity, despite the overall dramatic dynamism of the sculpture. The concept has a certain bold presence and elegance, but manages to possess these qualities despite not being particularly loud.

Hyundai President and Chief Design Officer Peter Schreyer said of the new Hyundai Vision G concept: “The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”

The Hyundai Vision G concept coupe is soon to be shown again, with a second appearance scheduled for this weekend’s Pebble Beach Concours d’Elegance.