Luca di Montezemolo Advises Ferrari To Keep The Customer First Following IPO

Apart from Enzo himself, few people know Ferrari like former chairman Luca di Montezemolo. Not only was he Enzo’s right hand man, he managed the automaker’s Scuderia Formula 1 team and is widely credited with helping to bring success to both the company and the F1 team. So what does he think of Ferrari’s upcoming IPO?

One of the reasons why Montezemolo opted to leave Ferrari was he didn’t see eye-to-eye with Fiat Chrysler CEO Sergio Marchionne. Montezemolo has always maintained that keeping customers happy while ensuring them a certain level of exclusivity was key to Ferrari’s success, so unsurprisingly, he recently expressed worry that investor interests will play too large of a role following the stock sale.

“I hope that the client will remain the most important point of reference,” di Montezemolo told The Detroit Free Press before being inducted into the Automotive Hall of Fame in Detroit. “Because if not, it will be a big mistake. Because, I always say, ‘our people, our products, our clients.’ These are the key elements.”

Marchionne said last year raising Ferrari’s annual delivery from 7,000 to around 10,000 would be better for the company and would meet new demand seen from emerging automotive markets, mainly China. Much of the company’s future will be decided by the shareholders, but now they have the advice of Enzo’s former partner in speed.

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