Toyota Prius Receiving Its First Redesign In 7 Years

The Toyota Prius has been trundling around in its current guise for just shy of 7 years now, since its last generational update in 2009. That makes the full-size hybrid ripe for a redesign, and frankly, the car could use a fresh injection of enthusiasm to help recover from weakening sales in both Japan and the United States.

According to Automotive News, just such a redesign is imminent, with a newly-redesigned Toyota Prius set to show to a group of journalists at an event in Las Vegas, Nevada this September.

Details of the new Toyota Prius are unknown, but interestingly enough, Automotive News notes that the unveiling will coincide approximately with the delivery start of the Japanese automaker’s new Mirai hydrogen fuel-cell vehicle. A short run of just 700 Mirai units is expected through the end of this year, with the only US deliveries taking place in California.

The new, 2016 Toyota Prius will be the first of the automaker’s offerings to contribute to a targeted 20 percent reduction in development costs through sharing parts, platforms, and powertrains across model lineups.

Aaron Birch is an automotive enthusiast and writer/filmmaker from Detroit, MI. As a rule, he only buys cars older than himself.

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