United SportsCar Championship Names WeatherTech As New Headline Sponsor

The International Motor Sports Association (IMSA) announced over the weekend that Tudor watches will no longer serve as the title sponsor of the United SportsCar Championship. As of November 1, 2015, the racing series will be referred to as the WeatherTech SportsCar Championship.

IMSA officials made the announcement during the IMSA “State of the Series” presentation in Elkhart Lake, Wisconsin. WeatherTech, who is known for its custom DigitalFit FloorLiners, is owned by David MacNeil, who IMSA says has a long running passion for motorsports and sportscar racing. MacNeil’s son Cooper also races in the USCC, driving the No. 22 WeatherTech Porsche 911 GT America with Leh Keen.

“I have been involved in racing for over 30 years,” MacNeil said in a statement. “I’ve competed in IMSA with Alex Job, finishing on the Sebring podium in 1999. My son Cooper has been driving in the American Le Mans Series and TUDOR Championship for the past six years. We are thrilled to be a part of the next evolution of sports car racing with the influx of new FIA GT3 cars next season and the new prototypes coming in 2017. This is an exciting time for sports car racing in America and I hope to help broaden the appeal of this compelling sport.”

The first race for the IMSA ‘WeatherTech SportsCar Championship’ will be the 54th running of the Rolex 24 At Daytona on January 30-31, 2016. Tudor has also signed a 10-year deal to serve as the ‘the “Official Timepiece of IMSA” beginning in 2016.

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