Alex Luft

Alex is the founder and managing partner of Motrolix and its properties, including GM Authority, Ford Authority, and Fiat Chrysler Authority.

An automotive enthusiast at heart, Alex has a strong passion for anything on wheels. He is bilingual in Russian and English and fluent in Spanish. He holds two business degrees (Marketing and in Management) from Florida Atlantic University, has led digital marketing efforts at automotive retail organizations and was also part of General Motors’ Connected Customer team.

When not driving his Cadillac ATS or mulling over automotive business strategy, product planning, or the global competitive landscape in the auto industry, Alex can be found playing ice hockey, training, skiing, or reading.

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