As Ford continues to create class-leading vehicles for the masses while posting favorable sales and financial results, the automaker’s One Ford strategy has, once again, become the talk of the industry and the media. But besides introducing global vehicles that are sold worldwide and working together as a single team to leverage its corporate assets, what does the strategy actually entail? Well, One Ford also involves the following elements:
- Aggressively restructuring to operate profitably at the current demand and changing model mix
- Accelerating the development of new products that customers want and value
- Financing the plan and improving the balance sheet
Having posted its third quarter 2013 earnings, Ford Motor Company President and CEO Alan Mulally reaffirmed the automaker’s commitment to the strategy, saying that The Blue Oval is focused on delivering the key aspects of the plan, which haven’t changed from the above.
“We are on track for another strong year in 2013,” Mulally added. “Our One Ford plan continues to deliver profitable growth for all of our stakeholders.”
So there you have it. One Ford strategy and desirable, class-leading, and quality global vehicles for the win!