It seems difficult times have fallen upon the masterminds responsible for the creation of the gloriously outrageous Bugatti Veyron. Nearly eight years after the debut of the benchmark luxury hypercar, Bugatti has been said to be sitting on a hefty sum of almost $85 million worth of unsold Grand Sport models.
Thanks to its ground-breaking technologies and astronomical performance figures when introduced back in 2006, the granddaddy hypercar has remained relatively ahead of the technological curve over the past decade, but it seems the Veyron’s age may very well be catching up to it. Newcomers such as the Koenigsegg Agera R, Ferrari LaFerrari, Porsche 918 and McLaren P1 are now stealing the spotlight from the French-made land missile; boasting hybrid energy systems, even lighter composite materials and breath-taking designs, leaving the Bugatti relevant, but nevertheless old news in a game full of fresh faces.
After an initial production run of 300 hardtop Veyrons, the storied marque decided to add the Grand Sport convertible to the line up, along with the Vitesse roadster boasting a scarcely believable 1200 hp, totaling another 150 units. A recent report from Bloomberg stated that Bugatti had sold its 400th vehicle in the December of 2013, currently leaving 40 Grand Sport models unspoken for.
In an attempt to win over more buyers before the close of this monumental era for Bugatti, the Volkswagen AG-owned automaker has decided to introduce potential clientele to the astounding hypercar by means of a private driving session dubbed the Dynamic Drive Experience. This clever marketing ploy has a Grand Sport model touring the US arriving at the doorstep of wealthy individuals and inviting them to push the laws of physics out on the open road and even abandoned airport runways.
Though Bugatti fully expects to ship out the last remaining Veyrons before the end of this year, the automotive community still may be left waiting anxiously for the arrival of a new model. No official announcements have been made by the automaker for a successor but even still, if the rumors are indeed true and a replacement is indeed being developed we shouldn’t be seeing its release in the very near future.
“I wouldn’t expect an announcement for a couple years down the road,” stated John Hill, Bugatti Sales Director of the Americas, when asked about the potential for a follow-up to the Veyron by inquisitive reporters from Bloomberg. While this may leave the world waiting for a short time in bated breath for the next release from Bugatti, one can fully expect the brilliant engineers behind the game-changing Veyron to bring the same technological prowess and determination to whatever may come next; ushering in a new and even better chapter for the legendary Bugatti namesake.
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