Over the last few years, Ford Motor Company has made a considerable effort to increase the environmental friendliness of its entire business. In doing so, the automaker has integrated sustainability directly into its business strategy, while offering an increasing amount of fuel-efficient vehicles. And it would seem that its efforts are paying off, as The Blue Oval took the top spot on annual list of Interbrand’s 50 Best Global Green Brands.
According to Ford, it claimed the top spot “for its forward-thinking approach to environmentally responsible and sustainable manufacturing, greater transparency about its business operations, and for disclosure of information, particularly in the area of manufacturing.”
“We are honored to be named No. 1 in the 2014 Best Global Green Brands,” said Robert Brown, vice president, Sustainability, Environment & Safety Engineering. “At Ford we are working to develop the highest-quality products in the market for our customers while manufacturing them in the most environmentally responsible manner and replicating this globally. This award tells us that our stakeholders agree.”
Interbrand identifies the top 50 Best Global Green Brands on a yearly basis. It starts with the 100 brands that make up its annual Best Global Brands report, with brands appearing on this annual ranking already having a global presence and a demonstrated record of delivering value to their stakeholders. Interbrand then conducts extensive consumer research to capture public perception of the brands’ sustainable or green practices and compares that to environmental or sustainability performance data collected and analyzed by Deloitte Consulting LLP.
“Over the past few years, Ford has proven to be a sustainability leader,” noted Jez Frampton, Interbrand’s Global Chief Executive Officer. “Sustainability is fully integrated into Ford’s overall business strategy. As such, the company is able to swiftly identify and address its impact on the environment and society across every facet of its operations. Continuing to invest in alternative energy sources and fuel-saving technologies – and educating consumers on its benefits, will be key to enhancing its business and brand value over time.”