Audi dealers in the United States delivered 14,616 vehicles in July 2014, representing an 11.9 percent year-over-year increase in sales as well as the 43rd consecutive month of record monthly sales results and the best-ever July.
By comparison, Audi’s sales in July 2013 came in at 13,064 vehicles. The brand notes that to date, 2014 has produced four of the six best sales months in the U.S.
“Due to the sustained high demand for our Premium cars, we needed to move our 2015 model year release ahead of schedule as supply became available early July,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “That gives us tremendous confidence heading into the second half of the year with the new Audi A3 Cabriolet, A3 Sedan TDI and the S3 performance model reaching showrooms within weeks, and the new Q3 crossover arriving later this fall.”
Having launched in April, the all-new Audi A3 Sedan was responsible for 2,164 sales — solidifying its place among the brand’s top three best-sellers. But the house that the Four Rings built also experienced solid results on the high-end of its lineup, with roughly one-third of July sales being from the top-of-the-range models.
June sales highlights (vs. June 2013, unless otherwise noted):
- Year-to-date, Audi U.S. sales have increased 13.3 percent to 98,965 vehicles.
- The all-new 2015 Audi A3 sedan models officially went on sale this spring, with 9,899 cars sold since launch.
- Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 13 percent year-to-date, representing 32.2 percent of total Audi sales year-to-date and 32 percent of the Audi year-to-date sales gain.
- Sales mix for Audi S performance variants finished the month as follows:
- 18.5 percent for the S4 sedan
- 32 percent for the S5/ RS 5
- 5.5 percent for the S6
- 22.4 percent for the S7 / RS 7
- 15.1 percent for the S8
- 34.7 percent for the TTS and TTS Roadster
- 7.7 percent for the SQ5 crossover
- Sales of Audi A8 increased 11.3 percent.
- Sales of the Audi Q5 increased 0.4 percent compared to July 2013 due mostly to tight supplies; YTD sales grew 7.6 percent compared to previous period.
- Sales of the Audi Q7 increased 8.9 percent compared to July 2013; YTD sales grew 24.9 percent compared to previous period.
- July sales of Audi TDI models totaled 1,298 vehicles, or 13.3 percent of the Audi lineup, with the sales mix being as follow:
- Audi A6 TDI at 18.8 percent
- Audi A7 TDI at 14.7 percent
- A8 TDI at 10.7 percent
- Audi Q5 TDI at 14.2 percent
- Audi Certified pre-owned sales increased 26.6 percent to 4,116 vehicles in July, with YTD CPO sales rising 15.6 percent to 25,943 vehicles sold. July marked the 12th consecutive month of record sales for Audi Certified pre-owned vehicles, while also being the second highest monthly total of all-time with an increase of 26.6 percent. CPO sales year-to-date increased 15.6 percent.
- By the end of July, Audi and its U.S. dealers had a lean 47 days’ supply of unsold cars and 29 days of unsold SUVs in inventory.
- Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.
July 2014 - USA - Audi
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