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Volkswagen U.S. Sales Down 18 Percent To 23,996 Units In September 2014: By The Numbers

U.S. Volkswagen dealers delivered 25,996 new vehicles in September 2014, a decrease of 18.56 percent compared to September 2013.

Despite the excitement surrounding the new Golf and Golf GTI, sales of every single VW model were down on a year-over-year basis, with only the new Golf and Golf GTI posting increases in sales.

“The accolades keep rolling in for the all-new 2015 Golf and Golf GTI and we’re thrilled to see the excitement make its way into showrooms as well,” said Mark McNabb, chief operating officer, Volkswagen of America.

September 2014 sales highlights (vs. September 2013, unless otherwise noted):

  • The refreshed 2015 Jetta began arriving across showrooms in late September, with the Jetta sedan selling 8,980 units — down 21.6 percent on a year-over-year basis
  • The all-new, seventh generation Golf posted 93 percent year-over-year increase to 1,887 units sold
  • The all-new Golf GTI sold 1,600 units, up 47.6 percent
  • Deliveries of the Chattanooga-built Passat totaled 7,280 units, down 7.85 percent year-over-year
    • The only diesel-powered midsize sedan, the Passat TDI delivered 1,720 sales, making up 23.6 percent of the total Passat volume
  • Tiguan sales were down 30 percent to 1,674 units
  • Touareg sales were down 1.82 percent to 646 units
  • So far in 2014, VW sales have slipped every month

September 2014 - USA - Volkswagen

MODELYOY MONTHLY CHANGESEPTEMBE 2014SEPTEMBER 2013YOY YTD CHANGEYTD 2014YTD 2013
TOTAL-18.5625,99631,920-13.96270,874314,833
GOLF+93.141,887977-29.459,06212,844
GTI+47.61,6001,084+18.2312,12410,255
GOLF R*066-98.99151,488
TOTAL GOLF/GTI/GOLF R+63.943,4872,127-13.7721,20124,587
JETTA SEDAN-21.68,98011,454-6.9599,142106,551
JETTA SPORTWAGEN-31.811,2651,855-10.2115,91317,722
TOTAL JETTA-23.0210,24513,309-7.42115,055124,273
BEETLE COUPE-45.961,0701,980-33.6513,33520,099
BEETLE CONVERTIBLE-52.297511,574-32.719,97114,819
TOTAL BEETLE-48.761,8213,554-33.2623,30634,918
EOS-27.27216297-18.462,8193,457
PASSAST-7.857,2807,900-11.174,91384,264
CC-56.376271,437-34.368,15712,426
TIGUAN-30.421,6742,406-17.4119,12023,150
TOUAREG-1.82646658-17.415,2006,296
ROUTAN*0232-24.561,1031,462

News editor focusing on business, financial, and sales coverage who loves anything on wheels, especially if it's fast.

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