Ford continues to celebrate the Mustang’s 50th, this time in cooperation with Zagat. Sure, we love food, but what can Ford and Zagat do to capture our attention? Serve horse meat? Well, not quite − the two have teamed up to celebrate 50 years of Mustang, its influence on popular culture, and the power of food in America.
In particular, Ford Motor Company and Zagat, the leading provider of consumer-generated restaurant reviews, are working together to name 10 teams of up-and-coming chefs “who are shaping the future of the culinary scene in America.” This is the second installment of the ICON50 program, an ongoing celebration of the Mustang’s 50th and its influence on American popular culture.
“For 35 years, Zagat has inspired us to go out and explore new restaurants and culinary destinations, helping to shape the food map of America,” says Mustang brand manager Melanie Banker. “This sense of freedom and exploration is synonymous with Ford Mustang, and what the car has represented over the last five decades. We’re excited to be working with Zagat on this unique program taking a look at the future of the culinary scene, and we invite Americans to get a taste of what’s next.”
Ford considers both the Mustang and food have the power “to push boundaries and encourage a sense of adventure and exploration.” In conjunction with Zagat, Ford is inviting Foodies to destinations around the country that are putting their stamp on America’s food culture. ICON50 chefs are:
• April Bloomfield of The Spotted Pig, New York
• David Bouley of Bouley Restaurant, New York
• Roy Choi of Kogi Korean BBQ Truck, Los Angeles
• Dominique Crenn of Atelier Crenn, San Francisco
• Curtis Duffy of Grace, Chicago
• Nick Kokonas and Grant Achatz of Alinea and Next, Chicago
• Barbara Lynch of No. 9 Park, Boston
• Ken Oringer and Jamie Bissonnette of Toro and Coppa, Boston
• Nancy Silverton of Mozza, Los Angeles
• Mike Solomonov of Zahav, Philadelphia
“There was a time when fine dining meant eating on china and crisp, white tablecloths, but that’s no longer the case,” says co-founder of Zagat, Tim Zagat. “From local taquerias to food trucks, some of the best food can be found in the most unexpected places. We’re thrilled to be working with Ford to inspire people to hit the road and explore what’s next in the culinary industry.”
So far, ICON50 has teamed up with Hard Rock in promoting new music around the country.