This week, Ford is celebrating the sale of the 500,000th F-150 pickup truck equipped with the 3.5-liter V6 EcoBoost engine — a milestone that took The Blue Oval just over three years to reach.
In addition, April 2014 marks the fourth consecutive month where over 57 percent of F-150s sold to retail customers are equipped with V6 engines. Of those, roughly 45 percent cradle the 3.5-liter EcoBoost motor.
“We expect those numbers to hold for the rest of the year,” said Doug Scott, Ford truck group marketing manager. “It really is amazing when you consider we are doing that with just two V6 engine choices – the 3.5-liter EcoBoost and the 3.5-liter Ti-VCT engine. When we come out with the new 2015 F-150, we will offer three different V6 engines, so there is potential for further growth.”
Ford also notes that retail registrations of light-duty pickups powered by V6 engines grew more than 600 percent over the last three years. The kicker: based on Ford analysis of Polk retail registration data, The F-150 is directly responsible for 91 percent of that growth.
The Motrolix Take
At this point, it’s an undeniable fact that Ford’s EcoBoost motor is a runaway success. Sure, there are still detractors of the EcoBoost (reduction in displacement plus turbocharging plus direct injection) approach… but the reality is that consumers are voting with their dollars, and buying EcoBoost-powered F-150s en masse.
With that, it’s important to note that Ford isn’t done yet, as the success it’s seeing with EcoBoost today will only continue well into the future, especially as it launches the all-new 2015 F-150 with the new 2.7-liter EcoBoost V6. While details on the new engine’s performance and specifications have yet to be release, the new boosted six has definitely piqued our attention — and should have yours, too.
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