Trucks are always packed with V8 engines, right? Wrong. Especially in the case of Ford F-150. Today, Ford F-150 trucks fitted with smaller, more efficient V6 engines are making up 57 percent of the vehicle’s sales. Ford Motor Company also expects this trend to increase.
Since 2010, the company reports a 91 percent growth in V6 truck sales, and that many of those F-150 sales represent 78 percent of all light-duty truck V6 sales in 2013.
In addition, the Ford 3.5-liter EcoBoost engine represents 46 percent of F-150 pickup truck sales in February and the 3.7-liter V6 represents 11 percent. Of all the trucks sold by Ford in the calendar year, over 48 percent of them were powered by a V6 engine.
“We expect those numbers to hold for the rest of the year,” said Doug Scott, Ford Truck marketing manager. “It really is amazing when you consider we are doing that with just two V6 engine choices – the 3.5 liter V6 EcoBoost and the 3.7 liter Ti-VCT V6 engine. When we come out with the new 2015 F-150, we will offer three different V6 engines, so that potential is there to go even higher.”
Over the last three years, Ford has seen retail registrations of light duty pickups powered by V6 engines grow more than 600 percent, and put the impetus directly on the F-150 with it solely being responsible for 91 percent of that growth, based on the company’s analysis of Polk retail registration data.
The new 2015 Ford F-150 will also offer a new 2.7-liter EcoBoost engine, to be made in Lima, Ohio, in addition to the 3.7-liter Ti-VCT V6 and 3.5 EcoBoost engines. According to the company, no competitor has eclipsed a 20 percent take rate for v6 engines in half-ton trucks, until the introduction of Ford’s new EcoBoost engine.