Ford employees worldwide will receive iPhones to replace their prehistoric BlackBerrys. The automaker’s switch to the iPhone is a victory for Ford as well as for Apple Inc. as it strives to attract more corporate customers.
According to Ford spokeswoman Sara Tatchio, the automaker plans to provide iPhones to 3,300 workers by the end of this year. Over the next two years, 6,000 employees will receive iPhones to replace their flip phones.
“We are going to get everyone on iPhones. It meets the overall needs of the employees because it is able to serve both our business needs in a secure way and the needs we have in our personal lives with a single device.”
Ford believes the new smartphone will simplify information technology management and improve security. In fact, The Blue Oval is hiring a mobile technology analyst to oversee the “global deployment of corporate iPhones.”