When the first-generation Mustang with Thriftpower inline-6 was launched, Carroll Shelby had a chance to drive one, and famously called it “a nice little secretary’s car.” Now, five decades later, Ford is celebrating the 50th anniversary of its premier “secretary’s car” with an anniversary edition 2015 Ford Mustang GT. With exactly 1,964 units are to be made, an homage to the first-generation’s year of introduction, this anniversary edition will likely be highly collectible.
And some Ford dealers are taking advantage of that fact.
While the 50th anniversary 2015 Ford Mustang GT stickers at $46,995, examples with a price of up to $70,000 are already turning up on eBay. The Detroit Free Press is reporting that a prospective buyer they interviewed — Tom Layton from Florida — found a dealer claiming to have sold a few for $62,000, with plans of marking up his last few to $70,000. Layton was later able to secure one for himself and his business partner at another dealer, with no price mark-up.
It’s perfectly legal for a dealer to mark-up inventory beyond the sticker price, and in the case of the 50th anniversary 2015 Ford Mustang GT, high customer demand allows for it.
But Ford is urging dealers not to mark-up the special edition Mustang. Spokeswoman Elizabeth Weigandt says that Ford recommends charging no more than the suggested retail price for the limited-run cars. And it may just be in the dealer’s interest long-term, as a customer who is gouged once is likely not to be a repeat customer.
The anniversary edition 2015 Ford Mustang GT comes donned with chrome highlights, special interior stitching and seat upholstery, and a plaque to verify its authenticity.
Sadly, no inline-6 is available on the limited-run models.