The Consumer Electronics Show has named the 2015 Ford F-150 its “Official Vehicle”, citing the new truck’s extensive use of new technologies.
“We are excited to have the new F-150 as the Official Vehicle of the 2015 CES,” said Gary Shapiro, president and CEO, Consumer Electronics Association. “With state-of-the-art technologies, driver-assist features and dramatic improvements in weight savings, the F-150 delivers the type of connectivity, efficiency and performance tech-savvy consumers demand in their vehicles. We look forward to seeing Ford once again at our show.”
With a large variety of segment-first technologies, it is easy to see why the 2015 F-150 was honored with the official vehicle title. The new truck includes several smart technology offerings like its Blind Spot Information System (BLIS), 360-degree camera, adaptive cruise control, smart towing, and active park assist.
“We are honored the 2015 F-150 is the Official Vehicle of CES, proving that the new standard in full-size pickups is not only Built Ford Tough but also smart, with innovative design and technologies that help truck customers do more with their truck,” said Doug Scott, Ford Truck Group marketing manager.
Look for the truck in the North Hall of the convention center during the 2015 Consumer Electronics Show at the Las Vegas Convention Center from January 6-9, 2015.