2013 was a very good year for Bentley, with the ultra-luxury car company selling 10,120 vehicles to new owners. And as good as 2013 was to the VW-owned firm, 2014 is poised to be even better. It’s in that context that the storied British automaker has announced plans to invest £40 million (roughly $63 million USD) to expand its headquarters in Crewe, England.
Work on the 484,000 square-foot (45,000 square meter) expansion is slated to start in early 2015. When all is said and done, the HQ will house a total of 1,300 Bentley engineers, have a dedicated design studio, research and development operations, and a technical workshop. Notably, the upcoming and first-ever Bentley SUV, due out in calendar year 2016, will be the first model to complete its development at the upgraded center.
Bentley’s plans are welcome news to the UK economy, since the new facility will create 300 new roles within Bentley. The new positions range from positions in engineering, manufacturing, quality, sales and marketing, and project management.
“With Bentley’s new research and development centre, we will develop a new generation of Bentleys, which will continue our commitment of luxury, performance, quality and engineering excellence. Bentley is the number one luxury car manufacturer in the world and driving more investment into our headquarters and attracting talent is key to continuing our success” said Wolfgang Dürheimer, Chairman and CEO of Bentley Motors.
Recently, Bentley has announced plans to invest £800 million ($1.24 billion USD) over the next three years in product and facility development. The £40 million expansion announcement tallies the total investment figures to £840 million. Bentley’s other investments in Crewe and the UK include a new apprenticeship training facility, a new flagship showroom, plus an expanded engine production and paint shop facilities.