Audi sales boss Luca de Meo unveiled the automaker’s innovative new virtual reality system at the Automotive News World Congress last week, new wearable technology that will allow shoppers to virtually customize and sit in their Audi vehicle.
The Audi Virtual Reality Experience device will allow car shoppers to customize their Audi to their ideal configuration and view the car inside and out from a first-person perspective. For the new A3 compact car, the Audi Virtual Reality Experience contains approximately 30 million different combinations covering all possible car options.
“Audi dealers can show for the first time the entire model range conveniently wherever the customer wants – in a boutique shop, or premium downtown shopping malls, in customers living room, at work or at the racetrack, especially important for a sporty brand like Audi,” de Meo told AN.
“You can look inside and outside of the car and you configure your vehicle in real time and in never before seen detail.”
Audi Virtual Reality is already available as a beta program in Brazil, and is one of several technologically-focused sales ideas the automaker is currently exploring. Audi also replaced a traditional showroom with a digital one in London, which resulted in a 70 percent sales spike and a 20 percent increase in transaction prices.