Ford dealers deliveries increased across Europe in December 2014, posting the following results across sections of the region:
- European Union: 65,211 units sold, up 4.4 percent from the 62,492 vehicles sold in December 2013
- European Union + EFTA countries: 67,117 units sold, up 4.2 percent from the 64,412 vehicles sold in December 2013
- European Union + EFTA countries: 62,435 units sold, up 3.6 percent from the 60,255 vehicles sold in December 2013
Sales Results - December 2014 - Europe - Ford
BRAND / REGION | DEC 2014 / DEC 2013 | DEC 2014 | DEC 2013 | JAN 2014 - DEC 2014 / JAN 2013 - DEC 2013 | JAN 2014 - DEC 2014 | JAN 2013 - DEC 2013 |
---|---|---|---|---|---|---|
FORD: EU | +4.4% | 65,211 | 62,492 | +5.8% | 927,861 | 877,056 |
FORD: EU + EFTA | +4.2% | 67,117 | 64,412 | +5.2% | 947,951 | 901,343 |
FORD: EU15 + EFTA | +3.6% | 62,435 | 60,255 | +3.6% | 886,498 | 855,513 |
Though Ford Europe was able to grow total sales across the ultra-competitive region, its market share either stayed flat or decreased slightly, a circumstance explained by the fact that the new car market in the regions grew at the same rate or faster than Ford was able to grow its sales.
Market Share - December 2014 - Europe - Ford
BRAND | MKT SHARE % CHG: DEC 2014 / DEC 2013 | DEC 2014 MKT SHARE | DEC 2013 MKT SHARE | MKT SHARE % CHG: JAN 2014 - DEC 2014 / JAN 2013 - DEC 2013 | JAN 2014 - DEC 2014 MKT SHARE | JAN 2013 - DEC 2013 MKT SHARE |
---|---|---|---|---|---|---|
FORD: EU | 0% | 6.9% | 6.9% | 0% | 7.4% | 7.4% |
FORD: EU + EFTA | -0.1% | 6.7% | 6.8% | 0% | 7.3% | 7.3% |
FORD: EU15 + EFTA | 0% | 6.8% | 6.8% | -0.1% | 7.3% | 7.4% |
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