Since the new 2016 Ford GT was unveiled at the NAIAS this year we’ve ooohed and ahhhed over its design and pondered the performance of its twin-turbo 3.5L V6, but we haven’t yet had a chance to delve inside the cockpit, partially because the company has yet to release much info on the Ford GT interior. Until now.
Ford today revealed some of the thinking behind the interior design and why the cockpit is so important. Let’s just say it involves robots. Seriously.
Ford says it’s currently R&D’ing new measurement methods and high-tech tools to “collect emotional and logical customer insights.” To learn more about how customers visually discover new cars and trucks the company is working with new techniques like eye-tracking, where the eye lingers most, and biometrics in the new Ford GT interior.
The company says it followed a similar approach with the new Ford GT interior. Ford first identified the main components, then the design was implemented, which forced designers to create “new principles and innovative design solutions.”
According to Ford, the interior was designed with three guiding principals:
1) A clarity of intent that highlights the most functional areas
2) Innovative new designs
3) Establishing a connection with the driver through more compact and focused intuitive tech.
You’ll notice the first principle in the Ford GT interior is the use of ergonomic “islands;” concentrated clusters of controls that are easily within the drivers reach. The second principle can be seen in the cabins two-tire cockpit which results in a “feeling of spaciousness.”
Finally, all touchable materials are soft and all technology areas are hard, helping to create a sense of “laser precision” inside the cockpit.
No doubt, a lot of hard work was spent creating the GT’s cosseting yet race-ready interior. From our eyes it looks to be one of the most clean and straightforward interiors we’ve seen from Ford in a long time.