Ford shocked the world when it pulled the veil from its GT supercar in Detroit earlier this year, and the market has responded accordingly. The automaker says demand for the GT is very high, even with its steep $400,000 price tag.
Ford president of the Americas Joe Hinrichs told Automotive News GT production will still be limited to just 250 units a year, despite the unexpectedly strong demand. As a result, Ford will be forced to carefully select which customers will receive the car, a difficult process which it is currently undertaking.
“Two fifty’s the number,” Hinrichs told AN. “It’s such a limited few — we have to figure out how do we reward the right customers. We’re not going to make everybody happy.”
Hinrichs said they “haven’t made a decision” in regards to which dealers will receive a GT. Some Ford stores have already started waiting lists for the car and others are even asking for deposits or giving priority to customers who agree to pay a premium for the supercar, even though they have no idea if they are receiving one.
It’s currently not known if dealers will have to meet certain requirements to be qualified to sell the GT. It’s looking like Ford will have to implement some sort of stipulation for dealers, with Hinrichs saying they are “hoping to manage the process so we don’t have a lot of price inflation.”