Audi has announced its subsidiary Audi Electronics Venture GmbH (AEV) has acquired a strategic €18 million stake in Irish telecommunications company Cubic Telecom. The automaker says the partnership with the Irish start-up, which is considered a global frontrunner in machine-to-machine (M2M) technologies, will help it develop new connectivity solutions for its future vehicles.
AEV, along with co-investor Qualcomm, are interested in Cubic Telecom’s market-leading cloud-based M2M technology. Cubic, meanwhile, is focused on “enabling seamless global connectivity solutions,” for automotive, retail and other industry sectors, and has worked wit some of most innovative M2M developers in the world.
“Audi and Cubic Telecom are strong development partners of connected infotainment solutions and intend to connect the models of the Audi brand even better with its environment and the internet in the future,” AEV boss Peter Steiner said in a statement.
Consumers’ first look at some of Audi and Cubic Telecom’s ideas may be later this month, with the automaker planning to deliver a keynote presentation showing the latest developments in its Audi connect infotainment system at the first Consumer Electronics Show Asia in Shanghai.