Volkswagen says that no matter if you call it denim or jeans, the material “is an international fashion piece”, with the casual style being the inspiration of the first Jeans Bug (or Beetle) that made its debut in the mid-1970s. Other “jeans” special models followed for the world’s most successful car in the subsequent decades, but there has never been a drop-top version. Enter the Volkswagen Beetle Convertible Denim concept.
Introduced at the 2015 New York International Auto Show, the show car features denim… and more denim. The vehicle is powered by a 1.8-liter turbo-charged TSI engine making 170 horsepower, but that’s not what’s important here. Instead, it’s all the denim, variations of which define the show car.
On the exterior, the soft top features a dark blue textured fabric resembling denim while the rest of the vehicle is covered in Stonewashed Blue Metallic paint developed specifically for the concept car. Volkswagen says that other colors would also be available for a production version of the Beetle Convertible Denim concept. The exterior mirror caps, side skirts and body moldings are finished in gray and the appearance is completed by 18-inch Disc aluminum-alloy wheels.
The use of denim extends to the cabin, with such features as the sport seats finished in blue. The inner seating surfaces are upholstered in a light blue fabric, while the outer surfaces are designed in dark blue V-tex leatherette. In addition, the piping was executed in white and the usual small Beetle flags are in red. To make the appearance unmistakable, the designers also integrated practical denim-look pockets on the backs and sides of the seats.
Other custom features of the Beetle Convertible Denim Concept include a brushed matt aluminum dashpad, door shoulder panels finished in the exterior color, contrasting blue door armrests, light ceramique stitching on the steering wheel and shift lever, and a front center armrest that has contrasting stitching and blue fabric.
Now, all that’s left is to pick a matching pair of jeans to wear.