We know former Top Gear hosts Jeremy Clarkson, James May and Richard Hammond have a new car show with Amazon Prime, however until now, we had yet to hear what it would be called. BuzzFeed News has dug up recently filed trademark applications ensuring the name ‘Gear Knobs’ and the similar ‘Gear Nobs’ can be used for television shows and related merchandise, which sure sounds like a name Clarkson would be interested in using, don’t you think?
Law firm Olswang are understood to have filed the trademark applications under a newly created company called Newincco 1361 Ltd. The company is presumably being used as a front so Olswang lawyer Chris Mackie can discreetly file trademark applications on behalf of Amazon and the former Top Gear trio. Olswang also filed a trademark application for ‘Speedbird’, which some have speculated may be the name of the replacement Stig.
As BuzzFeed points out, it’s not beyond Clarkson to set up a fake company with misleading names just to deceive journalists, however it does seem unlikely. Based on these trademark filings, we’d say there’s a good chance Clarkson, Hammond and May’s new show will be called Gear Knobs, or maybe we just love that name so much that’s what we’ve chosen to believe.
No matter what it’s called, we’re sure the collective automotive community is just excited to get their ‘ambitious but rubbish’ entertainers back on the small screen.