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Motrolix

With Video: Nelly Stars In Ad For 2011 Explorer

What happens when you take a crisp 12-speaker Sony sound system with a built-in subwoofer, Dolby Pro Logic II surround sound, HD Radio capability and iTunes tagging — and throw it all into a 2011 Ford Explorer? You get an awesome audio rig.

Ford tapped Grammy Award-winner Nelly to promote the setup and its features, but hired a director who seems to think that Nelly’s presence along in the Explorer ad isn’t enough to make the commercial glisten. You’ll need to watch the video (available after the jump) to see exactly what we’re talking about! Luckily for you, fluency in Country Grammar isn’t necessary to watch the video… but it may not be such a bad idea to brush up on the linguistic art sometime or another.

Motrolix Founder with a passion for global automotive business strategy.

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