As Ford Motor Company officially enters Myanmar with the first Ford dealership, the automaker is implementing training programs to deliver a quality customer experience. In doing so, The Blue Oval is investing in various training resources to provide skills training for technicians, sales, and service representatives.
To support the training efforts for the staff of the brand’s first dealership in the country, Ford is relying on the expertise of the RMA Group, an emerging markets specialist, to “provide world-class training resources to build a team that is prepared for long-term success in the market.” This includes sending technician apprentices to a month-long Ford Technician immersion program at RMA Academy’s state-of-the-art training facility in Laem Chabang, Thailand.
“Together with RMA Group and Capital Automotive, Ford is committed to developing a skilled workforce of automotive technicians, management and sales people,” explained David Westerman, regional manager, Asia Pacific Emerging Markets Group, Ford Motor Company. “Mentored by our experts at Ford and RMA Group, these employees represent a fantastic beginning for the Ford brand in Myanmar.”
The Academy’s curriculum covers a wide variety of services and skills, ranging from performing routine service to the more involved repair procedures. The apprentices are also trained in various electronics procedures and measurements required of automotive technicians. To complement the training efforts, Ford also flew in an experienced sales and management trainer from the United States to provide dealer staff with training on the company’s global customer service standards. As a byproduct of bringing Ford to Myanmar, the training efforts are seen as contributing to the country’s socio-economic development.
“We plan to make ongoing investments that help support the country’s economic and social development, which includes professional skills training and career development for our employees. As business grows, we expect demand for more qualified workers and technicians to increase, and more careers to be hatched,” said Kevin Whitcraft, CEO of RMA Group. “These types of meaningful contributions will help drive the tremendous potential and opportunity in Myanmar.”
Here’s to a successful future for Ford and the new Capital Automotive Ford dealership in Myanmar.