Ford Fiesta Becomes Europe’s Top-Selling Small Car For The Second Year In A Row

Having sold 293,663 units of the Ford Fiesta in Europe in 2013, Ford’s global subcompact has earned the title of the best-selling small car in the region. In fact, 2013 marks the second year in a row that the Fiesta took the small car sales crown, and coincides with growing full-year 2013 sales results for Ford in the European market.

“Fiesta appeals as much to the customer attracted by fun-to-drive qualities as it does to the driver who is more concerned with the fuel efficiency offered by the award-winning 1.0-litre EcoBoost engine,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “From the dynamic and practical Fiesta ST to the ultra-frugal new Fiesta ECOnetic – and across more than 11,400 variants – small-car buyers are finding a Fiesta that is right for them.”

In commemorating the stellar sales results, The Blue Oval shared the following “Five Fun Fiesta Facts” (how’s that for some alliteration?):

  • There are more than 11,400 different versions of Fiesta available
  • The most popular colors are Frozen White, Panther Black and Moondust Silver
  • Each Fiesta contains around 1 km of electrical wiring
  • Fiesta is sold in 62 countries worldwide
  • Due to strong demand, Ford’s plant in Cologne, Germany, will add extra shifts and increase Fiesta production by 110 cars a day in March

And if one were to vertically stack all t Fiestas sold in Europe in 2013, the tower of cars would extend 439 kilometers (272 miles) into the atmosphere — enough to reach the International Space Station.

Ford Fiesta No.1 Again in Europe

To note, Ford sold 71,073 units of the Fiesta in the United States in 2013. Even though that marked a 25 percent year-over-year increase, the amount of Fiestas sold in the U.S. is greatly overshadowed by the European sales number. More than anything else, it seems that that disparity is due to a difference in consumer preference, with compact cars (like the Focus) being significantly more popular in the U.S. than their smaller subcompact counterparts (such as the Fiesta). Solidifying that theory is the fact the Focus sold 234,570 units in the U.S. in 2013 — a number that’s fairly close to that of Fiesta sales results in Europe.

News editor focusing on business, financial, and sales coverage who loves anything on wheels, especially if it's fast.

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