Ford has introduced its new Figo Aspire sedan for India today, a subcompact which the automaker says will set a new standard in the Indian market with a “premium design, class-leading safety features and advanced technologies.”
The Figo will be responsible for a good chunk of Ford’s future sales in India, since the segment in which it competes accounts for 45 percent of the country’s automotive sales. It will have two engines on offer, a 1.5-liter diesel and a 1.2-liter gasoline unit. Both are mated to a 5-speed manual, the only transmission available. Ford says this drivetrain “will offer a compelling mix of performance, refinement and fuel efficiency” to Figo buyers.
The new Figo will be immediately recognizable to consumers as a Ford, sporting the automaker’s chrome trapezoidal grille. The updated exterior is complemented by a more spacious interior with optional leather seats and “first class” technology like a mobile phone/MP3 dock or an available SYNC infotainment system with Ford’s app-link connectivity system.
“With the new Figo Aspire we have created a car that exceeds consumer expectations in almost every way,” Ford CEO Mark Fields said in a statement. “It has been built to meet Ford’s high global standards of design, quality and performance, and is a true demonstration of the One Ford Plan in action.”
The Ford Figo Aspire will be built at Ford’s newest manufacturing plant in Sanand, Gujarat, India and will go on sale sometime this year.
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