Volkswagen has had a spot of trouble with their efforts to increase unit sales in the American marketplace, which has already led to maneuvers like ridiculously generous leasing options and the announcement of a new, midsize crossover SUV to try and win over US customers.
And now, the German automaker’s latest apparent attempt at claiming more US market share: a $2,000 price-reduction for the 2016 model year Volkswagen Touareg SUV.
Edmunds reports that the sizeable price reduction is meant to make the Volkswagen Touareg more cost-competitive with rivals like the BMW X5 and Jeep Grand Cherokee, and it means that the SUV now starts at just $43,615, including destination fee. Changes relative to the 2015 vehicle are minimal, as the Volkswagen Touareg just underwent a facelift for that year.
Sadly, though, the hybrid variant of the Volkswagen Touareg is being cancelled in the US as of the 2016 model year. The smart money might say that decision was made due to the hybrid’s comparatively high MSRP; a 2015 Volkswagen Touareg hybrid carried a base sticker price of about $67k. The next-highest-priced trim level – the TDI Executive – was some $5k cheaper for 2015.