Motrolix Answers The Question: ‘What If Car Commercials Were Honest?’ – Video

If you’ve ever been frustrated and felt at the end of your rope during the car-buying process in the US, you are not alone; it’s something that millions of Americans must suffer through every year.

And if you’ve ever numbered among these frustrated Americans, surely you can find something to appreciate about this parody car commercial from the folks at

To start with, the video makes fun of the very concept of the standard car dealer model, calling dealers essentially “legally-mandated middle-men who buy up cars and resell them for almost no profit unless they screw you over… which they will.” The starring actor – pretending to be an automotive dealer named Roger – goes on to point out the troublesome fault with negotiating an above-value price with someone who “spends every minute of every day getting better at negotiating.”

After having a bit of fun at the expense of the third-party dealer model, this parody car commercial branches out into the issues of dealership service, crash testing methodology, and even driver’s education in the United States. If you’ve ever owned or driven a car (and if you’re reading this, you most likely have), this “honest” car commercial is a riot.

And yet, it’s simultaneously infuriating. Although this Cracked car commercial doesn’t go so far as to say it, owning – or at least driving – an automobile is all but essential to having any sort of acceptable quality of life in the US. Very few adults in America are willing participants in the automotive world, largely because across a vast majority of the country, mass transit is either impractical, or virtually non-existent.

This means that chances are 9 out of 10, you’ll be seeing someone just like Roger in the near- or mid-term future. Prepare accordingly.

Aaron Birch is an automotive enthusiast and writer/filmmaker from Detroit, MI. As a rule, he only buys cars older than himself.

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