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Motrolix

Muscle Car Sales Fall 15 Percent In Q3 2020

U.S. muscle car sales fell 15 percent to 62,096 units during the third quarter of 2020. All four models in the segment saw sales decline, though some models fared better than others.

The Dodge Charger remained the best-selling model in the segment, with 23,547 deliveries (down 10 percent). Its two-door brother, the Dodge Challenger, took second place with 16,332 units (down 9 percent). Ford Mustang took third with 13,851 units (down 18 percent) and the Chevy Camaro took fourth with 8,366 deliveries (down 32 percent).

Sales Numbers - Muscle Cars - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
DODGE CHARGER -9.64% 23,547 26,060 38% 36% -24.58% 53,631 71,106
DODGE CHALLENGER -9.42% 16,332 18,031 26% 25% -17.88% 38,350 46,699
FORD MUSTANG -17.67% 13,851 16,823 22% 23% -13.96% 47,637 55,365
CHEVROLET CAMARO -31.85% 8,366 12,275 13% 17% -39.59% 22,226 36,791
TOTAL -15.16% 62,096 73,189 -22.92% 161,844 209,961

The Charger led the segment with 38 percent share, followed by the Challenger with 26 percent. The Mustang took 22 percent while the Camaro took 13 percent. The two Dodge muscle cars accounted for a leading 64 percent of the segment. Additionally, the Dodge models were the only two vehicles in the segment to outpace the average segment decline.

The Motrolix Take

Muscle car sales during Q3 2020 were impacted by the ongoing COVID-19 pandemic. However, sales showed a substantial recovery when compared to the second quarter of 2020, when volumes fell 41 percent to only 43,728 units.

Sales Numbers - Muscle Cars - Q2 2020 - United States

MODEL Q2 20 / Q2 19 Q2 20 Q2 19 Q2 20 SHARE Q2 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
DODGE CHARGER -53.11% 11,456 24,431 26% 33% -33.21% 30,084 45,046
DODGE CHALLENGER -35.16% 9,880 15,237 23% 21% -23.20% 22,018 28,668
FORD MUSTANG -27.32% 15,717 21,625 36% 29% -12.34% 33,786 38,542
CHEVROLET CAMARO -46.31% 6,675 12,433 15% 17% -43.47% 13,860 24,516
TOTAL -40.69% 43,728 73,726 -27.07% 99,748 136,772

Despite the recovery experienced in Q3, it’s clear that the muscle segment is continuing to contract, and rather rapidly. Though the Mustang’s future has been set with a next-generation S650 model, that of the Charger, Challenger seems a bit more murky, while that of the Camaro is outright bleak.

About The Numbers

  • Data compiled by Motrolix¬†for United States
  • There were 77 selling days for Q3 2020 and 76 selling days for Q3 2019

Motrolix Founder with a passion for global automotive business strategy.