Ford sold a total of 118,031 cars in Russia during the 2011 calendar year — representing a 30 percent year-over-year increase and marking the best sales year for Ford vehicles in the country since 2007. The year’s success was underlined by sales of the locally-built Focus and Mondeo, which increased 23 percent and 38 percent versus 2010, respectively.
With a 158 percent year-over-year increase, the Ford Kuga also posted strong sales, moving a total of 2,900 units in 2011. Additionally, sales of the Fiesta were up 56 percent and those of the European-market Fusion crossover MPV increased 35 percent compared to 2010 results. Not to be confused with the American-market midsize Fusion sedan, the Euro-market Fusion is a stretched and raised variant of the Fiesta. It will be replaced by the Fiesta-based B-MAX in the near future.
Also of note is the fact that commercial sales of the Transit van more than doubled in 2011 compared to 2010.
Ford Russia - 2011 Sales Totals
The Motrolix Take
Overall, some very positive results. However, Ford embarked on a joint venture operation in October 2011, creating Ford Sollers. The new entity is responsible for the production, import, and distribution of all Ford-branded products — including vehicles, parts, and accessories — in Russia. It will be interesting too see whether the new effort will work to further boost vehicle sales in 2012.