As part of the updates to its 2015 model year Super Duty truck line presented on Thursday at the 2013 State Fare of Texas, Ford introduced the restyled and refreshed King Ranch trim level. King Ranch, according to the Blue Oval, expresses authentic and rugged luxury, and the update to the 2015 model year is inspired by the place where American ranching began — the King Ranch in South Texas.
“King Ranch is an American original with a proud heritage of hard work that defines the American ranching lifestyle,” said Ford Truck group marketing manager Doug Scott. “The 2015 Ford Super Duty King Ranch seamlessly combines elements of Texas-inspired luxury and Ford capability.”
As part of the Ford Truck commitment to continuous improvement, the F-Series design team traveled to King Ranch — one of the largest ranches in the world that was founded in 1853 — for fresh perspective and inspiration from the 825,000-acre working ranch that’s bigger than the state of Rhode Island.
“What really stood out is how prominent the ‘Running W’ is, and how it defines and unifies the ranch,” said Ford color and material design manager Barb Whalen. “Similarly, we wanted that brand to define the new Super Duty King Ranch.”
Thanks to that finding, the Running W — the brand seed on cattle raised at the ranch — is a focal point for the interior of the 2015 Super Duty King Ranch. It is cut out and stitched to make the seat backs and center console appear to have been branded. In addition, a lighter, richer shade of Mesa leather trims the seats, center console lid, armrests and steering wheel.
Updates to the exterior consist of:
- New, darker Caribou paint for the wheel lip moldings, bumpers and lower body
- Black bed rail caps, bumper caps and running boards
- The Running W brings is also seen on the wheel caps
“Through premium materials and thoughtful execution, we strived to make the 2015 Ford Super Duty King Ranch have a look and a feel as authentic as the ranch itself,” said Scott.