Just days before next week’s Frankfurt Auto Show, Ford of Europe announced Wednesday the Mondeo Vignale Concept, the upcoming top-of-the-line trim level of the Mondeo, and other Ford vehicles.
The Mondeo Vignale Concept on display at Frankfurt will be shown as both a sedan and a wagon and feature extra chrome trim, upgraded materials and details, along with unique 20-inch wheels, premium leather seats, all the latest technology, and a new paint color called Nocciola. Ford is planning to launch the Vignale line in early 2015 with the midsize Mondeo (known as the Fusion in North America), and then apply the Vignale treatment and sub-brand to other Ford models for European luxury car buyers.
“Vignale will offer the highest expression of the Ford brand in Europe,” said Stephen Odell, Ford’s president of Europe, Middle East and Africa. “The Ford Mondeo Vignale Concept showcases the features that customers tell us they want in terms of styling and quality, advanced technology and exclusivity.”
Outside of immediate features on the car itself, buyers of Vignale models will be treated to free car washes (for life), have their car picked up and dropped off for service, and be invited to special events. The trim level’s supplementary services are similar to those offered by Lincoln Black Label — a new flagship trim level for Lincoln vehicles to be launched in late 2014. Currently, Ford only offers the Lincoln brand only in North America.
With Vignale, Ford seems to have seen an opportunity to serve the luxury customer with a Ford sub-brand of sorts. Although it’s unclear at this point whether the Ford logo and brand will be present on Viganle vehicles, the line is said to sport Vignale badging and be available at select Ford dealerships across Europe.
“Ford Vignale premium services will meet the needs of the customer for whom time is the ultimate luxury — and they would be made to feel special from the moment they walk in the door,” said Gaetano Thorel, vice president of marketing for Ford of Europe.
Stay tuned to Motrolix as we assimilate more pictures of the Mondeo Vignale.