Once again Lincoln is showing its support of the arts by being a signature sponsor of the 2014 Tribeca Film Festival. The film commemoration was created by seasoned actor Robert De Niro, movie producer Jane Rosenthal and film philanthropist Craig Hatkoff. The Tribeca Film Festival assists emerging and accomplished movie creators reach international and diverse audiences.
Specifically, Lincoln is sponsoring the Spotlight film section of the festival. They’re also taking a on a new initiative for the event; a music film challenge that calls on filmmakers to make interactive music videos. This new initiative celebrates the evolving trends in film-making and expands the festival experience to online channels.
“We continue to support and encourage innovative ideas and projects that echo the Lincoln brand’s passion for the arts, design and thought leadership,” said Matt VanDyke, director of global Lincoln. “With signature sponsorship of the Tribeca Film Festival, Lincoln celebrates achievements in film-making.”
Last year Lincoln collaborated with Vanity Fair and Film Independent to help rising film creators reinvent Hollywood classics.