With its innovative and extensive use of aluminum, expanded EcoBoost engine range, and attractive exterior and interior styling, the all-new 2015 F-150 is set to be a game-changer. And a few months before Ford’s all-new pickup truck begins production at the highly-sustainable Dearborn Truck Plant (DTP), Ford will update the tour of the Ford Rouge factory complex, which houses the DTP. The revisions will consist of new films, exhibits, and hands-on experiences.
Consisting of six parts, the Rouge Factory tour is a self-guided experience intended to educate visitors on the history of the Rouge Center and provide an all-inclusive overview of the way in which the vehicles manufactured there are made. In addition, visitors have the ability to view the final assembly process of the Ford F-150 from an elevated walkway.
“The Rouge factory tour is a true gem, in that it showcases the history and the legacy of Henry Ford’s industrial vision, while highlighting the innovation taking place at Ford today,” said Cynthia Jones, general manager, Ford Rouge factory tour. “As we evolve the tour, we plan to create something memorable that people young and old can enjoy for years to come.”
The tour is so good that it has been recognized as one of 10 great places that inspire innovation by USA Today while being ranked fourth on Time magazine’s “Detroit: 10 Things to Do” list.
Over a million visitors from all over the world have taken the tour, including such notables as racing legend Sir Jackie Stewart, U.S. Senate Majority Leader Harry Reid, former U.S. Secretary of Transportation Ray LaHood, former Speaker of the U.S. House of Representatives Dennis Hastert, and former President of Mexico Vicente Fox.