Both current and past iterations of the Ford SYNC infotainment system have proven very popular, with more than 12 million vehicles on the road running some iteration of the connectivity software.

But of course, it doesn’t do to sit idly by while the technology slips into obscurity. That’s why, for the 2016 model year, both the Escape SUV and Fiesta subcompact will feature the all-new Ford SYNC 3 system.

While many of the features within the Ford SYNC 3 software remain relatively unchanged, Ford says that special emphasis was placed on enhancing speed and ease of use. While some of that speed is surely derived from better hardware and software optimization, a lot of it also comes from a new, more simplified interface. The command structure has been made cleaner and less tiered in the name of streamlining; the most often used commands are given more prominent spots; and the touchscreen has been improved to offer a quicker, more precise response.

As with previous Ford SYNC iterations, this third version offers Siri Hands-Free capability with a connected iPhone, and subscription-free 911 Assist to alert emergency services in the event of an accident.

Ford VP of US Marketing, Sales and Service Mark LaNeve said in a release: “SYNC always has been about providing a safer way for our customers to connect their smartphones in order to keep their eyes on the road and hands on the wheel. Customers continue to tell us they want this technology, and they want it to be fast and easy to use – like a smartphone. SYNC 3 delivers on that request.”